Just a little bit of thinking out loud on a Tuesday morning today.
I've been giving some thought to the different kinds of communication that we rely upon in our world these days. As I've thought about this, I've created a kind of "chart" of different kinds that are commonly used within churches. I'll put it together here for you, and then share a few thoughts on it underneath.
Infrequent Frequent
Newsletter
Impersonal
Bulletin Facebook/Social Media
Blog
Mass Email
Personal
Announcements Text Messaging
Phone Calls
Word of Mouth
Personal Visits
Okay, so brief explanation. Upper right hand corner has the types of communication that are infrequent and impersonal. As you move downward, the communication gets more personal. As you move from left to right, the frequency of communication increases. The items listed are supposed to demonstrate some level of that (Yes, chartmaking is not a strength of mine!).
A couple of observations: The ways we tend to rely upon to convey information are more effective as they get more frequent and more personal. You shouldn't be surprised to see that the most effective types of communication are those that are frequent and personal. That is the best way to communicate and connect with others.
In general, churches tend to have some level of reliance on more impersonal types of communication. These are also the least effective. The more personal and frequent you can communicate your information, the better. (Think of the implications of that when you think about matters such as evangelism and the like.) If you want to have something communicated, the most effective way is also the least "efficient" way (yes, let's face it, it is more efficient to run off a bunch of papers and hand them out, but they are also among the least effective.), that of personal connections.
As you think about life where you attend to hear God's Word, how personal or frequent is the communication? What is communicated impersonally and what is communicated personally? With what frequency do you communicate? These will all have an impact on how much God's message gets conveyed, as well as the information you wish to share with others.
I've been giving some thought to the different kinds of communication that we rely upon in our world these days. As I've thought about this, I've created a kind of "chart" of different kinds that are commonly used within churches. I'll put it together here for you, and then share a few thoughts on it underneath.
Infrequent Frequent
Newsletter
Impersonal
Bulletin Facebook/Social Media
Blog
Mass Email
Personal
Announcements Text Messaging
Phone Calls
Word of Mouth
Personal Visits
Okay, so brief explanation. Upper right hand corner has the types of communication that are infrequent and impersonal. As you move downward, the communication gets more personal. As you move from left to right, the frequency of communication increases. The items listed are supposed to demonstrate some level of that (Yes, chartmaking is not a strength of mine!).
A couple of observations: The ways we tend to rely upon to convey information are more effective as they get more frequent and more personal. You shouldn't be surprised to see that the most effective types of communication are those that are frequent and personal. That is the best way to communicate and connect with others.
In general, churches tend to have some level of reliance on more impersonal types of communication. These are also the least effective. The more personal and frequent you can communicate your information, the better. (Think of the implications of that when you think about matters such as evangelism and the like.) If you want to have something communicated, the most effective way is also the least "efficient" way (yes, let's face it, it is more efficient to run off a bunch of papers and hand them out, but they are also among the least effective.), that of personal connections.
As you think about life where you attend to hear God's Word, how personal or frequent is the communication? What is communicated impersonally and what is communicated personally? With what frequency do you communicate? These will all have an impact on how much God's message gets conveyed, as well as the information you wish to share with others.
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